Are you an entrepreneur struggling to get the word out about your business? A brick and mortar shop needing more sales? An online business trying to grow?
No matter the industry, many business struggles can be remedied by simply getting your product, your name, your service in front of more people. True, there are companies that don't know how to manage their customers once they have them or just have a bad product, but we are going with the idea that your model is good and you just need more eyes on you.
Online marketing can help you reach thousands more people than any other form of advertising, often for drastically less. Not sure where to start? The key is to offer value to your customer. Show them you are not simply out to take their money. This value can be in the form of checklists, how to guides, videos, "tips and tricks".... the key is finding out what your ideal customer would love to know or have that goes along with your product or service - a lead magnet.
So how do I get this goldmine to my customers?
The key is to have an opt in on your website, or in conjunction with it, to capture email addresses and then a system to deliver your lead magnet. This can be complicated with an array of software and terms - WordPress plugins, autoresponders, smtp servers, deliverability, landing pages.
Whatever software you choose, make sure it works for you. Everyone has their own opinion. Every software has its perks and bonuses. The size of your business will also determine your needs.
I am partial to a few pieces of software and programs that make my life easier. You can check out the resources page to see an ever growing list. Personally, we use ClickFunnels for 99% of our landing pages and lead magnets. It's easy to create a page to ask for an email, a second page to deliver your freebie, and a third page to allow customers to buy a product. I'm excited to use the freebies the company has available now and see what they are releasing on October 1 with ClickFunnels 2.0. Plus it's easy to jump start your campaigns with the tools and tutorials they offer.
If you're ready to take over creating some of your content, jump into the arena of gathering emails, or want to take your online marketing to the next level with webinars, drip campaigns, or even membership sites, try ClickFunnels free for two weeks and get free access to the exact lead generation systems they built especially for this release. You can copy and paste any of the images or materials during that time, take notes on how Russell Brunson does his million dollar ad campaigns, and see the way the whole process works. (Those free funnels are an example of an excellent lead magnet!)
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